Contractor Marketing with Google Analytics
Google Analytics is a marketing tool that allows contractors to look deeply at their website visitor behavior, the type of website traffic you are receiving, analyze the results of your marketing campaigns, and to find out just what people are interested in and how you can provide the services they want. Just by installing Google Analytics on your website (it’s free), you can start gathering all sorts of helpful information to grow your business. If you are unsure whether your website designer has included Google Analytics on your website, ask them today. This is an invaluable tool for any small business.
Channels of Traffic
What you get with Google Analytics is a showing of all channels which direct traffic to your website. This would include: search results, social media or direct visits. This information allows you to see which advertising campaigns are working. If you are putting money into search engine optimization (SEO) or social media marketing you can see the success of the outcome.
Conversion & Event Tracking
By implementing conversion or event tracking you can further tweak your analytics. You do this by setting up goals that users should perform on your website. An example would be for a visitor to your website to register, leave a comment, subscribe to a newsletter or make a purchase. The conversion tracking will show you a percentage of your audience that successfully performed these tasks.
Various reports are provided to you by google analytics as well as displaying data in a way that is convenient with graphs, diagrams or usage trend reports. This is very useful to see a complete image of how your website interacts with users.
To Sum Up…
Google Analytics allows you to track important metrics. These metrics can be used to estimate the results of your online strategies, measure effectiveness of your content and see how satisfied your users are. The data allows you to see what is working well and what isn’t. You can then customize your website experience for your audience so they keep coming back for more.